Shimano has a reputation for high quality bike parts. A critical audience for maintaining that reputation are the bike mechanics who work with their parts. They need to know about new Shimano products and how they work, to ensure customers get the best from them. But the business faced a challenge. These mechanics are not employees, and Shimano didn’t have a system in place to reach them. It was beyond HR’s control to regulate or provide training to this group.
Shimano searched for a flexible approach to regulate and provide training for the bike retailers. They wanted to go beyond product knowledge to certification.
We developed an Learning Management System (LMS) that is fully tailored to Shimano’s needs. The system conveys the high quality of Shimano’s products, with a custom design and a high end graphical and learner experience.
Within the LMS, learners create a profile to specify what is relevant to them, and this generates recommended programs (e.g. by role or type of bike). Over 100 programs and 800 courses are available in multiple European languages.
In the current solution, mechanics can be certified, ensuring that the standards of service expected by Shimano are met. Each learner earns open badges for completion of programs. The badges stay with the individual, not with the service center. If someone moves centers, their expertise goes with them.
Our solution has moved the responsibilities from central HR teams to the country level. That removes a whole layer of administrative complexity. Shimano has full visibility of all learning and performance, and local managers can maintain and update.
We are now targeting a broader user group of over 25,000 bike mechanics who work with Shimano products.
"Shimano Europe has been working with Neo Learning for the past 3 years. Initially the scope was limited to a certain target audience but over time the system has proven its benefits for Shimano. That’s why we are now targeting a broader user group (+25.000 users). Thankfully in the early stages Neo Learning has provided valuable structures to easily cope with this new heading. Thank you Wim and your team for being a partner in this process."
Cas Jansen, Online Training Officer