Digital transformation through storytelling

Joachim is one of ServiceGen’s most valuable senior salespeople. He’s got twenty years of in-field experience under his belt. Of course, his manager wants him to pass on his knowledge to the younger members of his team. But how is he supposed to do this when he’s almost always on the road? To help him, ServiceGen has invested in new tools, such as Microsoft Teams and Microsoft OneNote. With these tools, the team can centralise information and knowledge and communicate remotely. Unfortunately, after six months, Joachim gives up on using the tools. “I just don’t see what’s supposed to be so useful about them”, he says.
 

The added value of digital innovation is unquestionable. By using smart tools and automating repetitive tasks, employees can freely develop their unique talents and skills... on one condition: they have to embrace the digital transformation. And digitally transforming a company takes more than just introducing new software, applications and tools.

Tell a digital story that draws your employees in

In the digital workplace, the potential added value of Generation X and baby boomers rises more than ever. Why? Well, companies have more ways than ever to channel knowledge from experienced workers to their younger colleagues.

The challenge is to make the digital transformation feel natural – and storytelling can play a crucial role here.

Storytelling stimulates transformation

Learning new habits often implies that people need to un-learn old habits, but that’s easier said than done. Employees need to evolve along with the new way of thinking within the company and identify the digital possibilities themselves. They have to feel involved in the transformation even before it happens.

This is where an immersive e-learning course plays an essential role. Guided by realistic situations in a compelling storyline, the user steps into the shoes of one or several characters who go through a digital transformation and encounter problems that need to be solved. The characters don’t just gain new insights; the user also watches as their behaviour changes - which they will mirror as they get sucked into the story.

The user ‘transforms’ along with the character, so to speak. After all, following a story doesn’t just activate the brain areas that process language; it also stimulates all other areas that would be activated if we experienced the story ourselves. That’s why we at Neo Learning make sure the storylines in our courses always include relevant links to the actual situation in the employees’ daily routine and the company in general.

Daily digital well-being at work and at home

To make any digital transformation a success, it’s important to know how to use digital tools in a healthy way. In aninteractive e-learning course about digital well-being, Neo Learning takes the user on a trip to the office of the main character, Inès. Together, they’ll make choices about planning, prioritising and working efficiently. The user follows a recognisable storyline that takes place during an average week in a digital workplace. The intrinsic feedback the user gets when interacting leads to behaviour that makes the difference between digital success and digital failure - not just in the story, but in real life as well.    

Contact us

Do you want to know more about the Digital Well-being course? Would you like Xylos and Neo Learning to help you with your company’s digital transformation? Contact us.

Artikel geschreven door:
Neo Learning Consultants
16/06/2020

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